Reason 1:
Natural diamond mining supports local economies
The natural diamond industry positively impacts the economies of poorer countries and those with tumultuous economic history.
In Botswana, diamond mining took the country from the third poorest in the world to a growing and transforming economy by generating jobs. Education, healthcare, and infrastructure initiatives, provided by diamond mining, are raising the bar for the country's quality of life and providing billions in socioeconomic benefits. For instance, in 2019, the Diamond Producers Association contributed $16 billion to communities near mining sites.
Countries like Botswana have transformed from poverty to middle-income status due to sustainable diamond mining, while other regions around the world, like Gujarat, India, employ millions in the diamond-cutting sector, funding schools and hospitals.
Reason 2:
Natural diamonds are rare
The value of natural diamonds is significantly influenced by their rarity and cultural significance as enduring symbols of love and commitment. Natural diamonds are created from carbon forming deep within the Earth’s mantle under extreme pressure and high temperatures over billions of years. Read more about the rare conditions natural diamonds are formed in here.
The 4 C's—clarity, cut, color, and carat weight—are essential in assessing their quality and market value.
Reason 3:
Invest for the future
Natural diamonds are unique investments that symbolize love and commitment, retaining and often increasing in value over time. Their counterpart, lab-grown diamonds, are produced every day and continue to flood the market; natural diamonds require a unique set of circumstances over the course of millions of years to be created and eventually mined from the earth.
The rarity and value of natural diamonds make them ideal for passing down through generations, as heirlooms and meaningful investments that appreciate in value, while also holding a special place in people's hearts.
Reason 4:
Unique Origins
Natural diamonds form over millions of years deep within the Earth’s mantle under extreme pressure and heat, resulting in unique gems with distinct differences in appearance, creating individual stories for each diamond. Their distinct characteristics, including natural inclusions, serve as a fingerprint that adds to their allure.