Carter's Collective is a third-generation, businesswoman-run fine jewelry store based in Petal, Mississippi. Since 2014, Chae Carter and her team of young and diverse jewelers have been pushing the boundaries of what it means to be a fine jewelry retailer, putting a spin on tradition and offering the latest fashion-forward and modern pieces. They put an emphasis on the customer experience, striving to be the place where every customer feels like the only person in the room and where education and relationship-building are priority.