About Us

Explore The Collective

Some families hand down heirlooms, we hand down the whole store...

In 1956

Where It All Began

Our story starts with farm supply, not fine jewelry. Chae's grandmother spent 60 years building a family business from the ground up, and it was that hard work and grit that gave her daughter Judy the foundation to build something entirely her own.

In 1986

Building Something of Her Own

That something was Carter's Jewelry. Judy used her mother's business as her launchpad, earned her gemology degree, and built a small jewelry counter into a beloved store of her own. This is where Carter's Collective truly begins.

The Woman Behind Carter's Today

Meet Chae

Chae Carter Wooton took the reins in 2014, becoming the second generation to lead Carter's Collective, women owned since day one. She's the reason this family business became a destination for fine and bridal jewelry across the South.

Visit the Store
Me and my role model - my mom Judy!

"Jewelry has always been my way of telling a story, mine and everyone else's who walks through our doors. My grandmother's grit and my mother's leap of faith gave me the foundation to build something real, and now I get to spend my days helping people find their own kind of self expression, one piece at a time.

Leading this business means more to me than growing a brand. It means showing up for the community that showed up for me first, and building a legacy that's as much about giving back as it is about heirlooms passed down for generations to come."

-Chae Carter Wooton