The Guide
to Diamonds

At Carter’s Collective, nearly 1,500 of the world’s most talented artisans craft our diamonds. We are the only jeweler to offer a triple excellent cut—the highest grade in the industry—on all round brilliant engagement diamonds. As a result, only the most expertly crafted diamonds earn the right to be placed in our store.

The fundementals

The 4Cs

Every diamond, like a human fingerprint, has certain distinguishing characteristics. The 4Cs—color, clarity, cut and carat weight—are the globally accepted standards for assessing the quality of a diamond. At Carter’s Collective, we only accept 0.04% of the world’s gem-grade diamonds.
Some note all about the 4cs diamonds

Cut

Cut is determined by how a diamond’s facets interact with light.

Learn More

Clarity

Clarity is a measure of the purity and rarity of the stone.

Learn More

Color

Color refers to the natural tint inherent in white diamonds.

Learn More

Carat

Carat denotes the weight of a diamond.

Learn More

Diamond Shapes

Every diamond shape has its own unique appeal. Discover the diamond shape that reflects your personal style and relationship.

Round

Oval

Emerald

Cushion

Radiant

Pear

Marquise

Fancy

Style and Settings

Let us help you find the perfect piece, whether it’s for a holiday proposal, a gift for someone special, or a treat for yourself. Schedule time to shop one-on-one with our team, either virtually or in person at our Mississippi location.

The Leader in Diamond Traceability

Let us help you find the perfect piece, whether it’s for a holiday proposal, a gift for someone special, or a treat for yourself. Schedule time to shop one-on-one with our team, either virtually or in person at our Mississippi location.

Ask a Carter’s Collective Diamond Expert

Our Diamond Experts can assist you in choosing an engagement ring, personalizing a wedding band or selecting a special anniversary gift.

 Book an Appointment

Frequently Asked Questions

Are natural diamonds worth more than lab-grown diamonds?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
Is there a visual difference between a natural diamond and a lab-grown diamond?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
How should I decide which one is right for me?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
Is a Moissanite a diamond?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
How should I care for my diamonds?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
What is a conflict-free diamond?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.