Official Jeweler of The University of Southern Mississippi, Carter's Collective!

Introducing USM's official jeweler...

In 2022, Southern Miss Athletics unveiled a new partnership with Carter's Collective Fine Jewelry, as the official jeweler for The University of Southern Mississippi (USM)! This collaboration symbolizes a union of excellence, craftsmanship, and tradition, reflecting the spirit and pride of the USM community, as well as a full circle moment for the owner of Carter's Collective, Chae Carter.

Carter's alma mater

Chae Carter and several members of the Carter's Collective team are USM graduates. To this day, Chae is inspired by the university that taught her significant lessons towards becoming a female entrepenuer, so much so that she even founded a scholarship at USM. The "Diamond in the Rough Scholarship" provides a female student in business or marketing at Southern Miss with $2,500 each year, in the hopes to nurture her entrepreneurial spirit and continue her formal education.

Read more about The "Diamond in the Rough Scholarship" and Carter's other community initiatives here.

A new Tradition 

In choosing Carter's Collective, the University of Southern Mississippi has aligned with a partner that cherishes tradition, values excellence, and is a devoted member of the USM family. This partnership promises to shine brightly for years to come, much like your exquisite jewelry from Carter's Collective.

Carter's Collective offers an exclusive line of USM-branded jewelry, allowing Golden Eagles to wear their school pride in style. From elegant pendants and rings, to custom-designed pieces, there's something for everyone who bleeds black and gold.

We're betting on southern miss. are you? 

Our faith and devotion to Southern Miss never wavers! We've been backing them with an annual bet since 2015. Our last bet in 2023 predicted that USM would shut out Old Dominion in the homecoming football game. The excitement is builds every season for the return of Carter's annual tradition! To see more details of all of out past bets, click the link below.

Carter's is betting on Southern Miss!